We do not just implement projects rather we passionately create a sustainable platform where both brands and end consumers can communicate with each other.
Challenge/Problem: Countering Anemia among adolescent girls through food fortification
Our Approach: MART suggested a 3-step approach to achieve desired deliverables:
Case II - Novartis - Arogya
Challenge/Problem: To understand health needs, behaviour and attitude towards medicine in low income markets
Our Approach: The ‘Arogya Parivar’ initiative was launched with the help of MART as a pilot program in the north Indian state of Uttar Pradesh and the western state of Maharashtra.
Results/Solution: Arogya Parivar has built a healthy network of doctors, paramedics and pharmacists who share a similar mission and support the initiative.
This model won the ‘Best long term rural marketing initiative’, the WOW 2008 Silver Award and Golden Peacock award 2008.
Case I - HUL Project Shakti
Challenge/Problem: Unilever wanted to penetrate deeper to 1,000 to 2,000 population villages
Entrepreneurial women were selected and appointed as Shakti dealers and were provided marketing training on handling prices, discounts, buying, selling, brand communication etc.
Results/Solution: 46,000 Shakti Dealers created, 20% of company’s rural sale now comes through this channel
Case I – Ericsson Aamne Saamne
Our Approach: MART followed three pronged approach to overcome these challenges and achieve the business objectives:
Research Strategy Pilot Implementation
Results/Solution: A total of 2,355 people contacted through this social campaign
Nikhil Sharma: You give him a prospective client and he will make sure the client gives a positive response; such is Nikhil’s commitment towards his work. Being an integral part of MART family since he joined in 2000 as a college fresher, Nikhil handles business development for the corporate sector and overall supervision of operational aspect of implementation projects.
Ravi Prakash Singh: Ravi has over 15 years of rich on ground experience. He is responsible for operational aspect of strategic Implementation team. He understands the true pulse of rural folklore and has implemented innovative business models like ‘Rasoi Ghar’ for HPCL, which won RMAI Gold Medal and Special Jury award in 2005. He was also instrumental for MART’s win of the WOW award in 2008 for project ‘Aarogya’ implemented for Novartis India.