MART has published some very valuable books, the latest offering is the Second Edition of Rural Marketing
... read other publications »
which include IIMs, MICA, MDI, IMI, IMT, FMS, ICFAI, SCMLD . Working on a ‘student project’ is just as rigorous as working on a client-commissioned project. Senior members of MART guide the students in their project, review their work and offer feedback with utmost seriousness. This learning environment enables students to gain hands-on experience and turn in quality work. Anirban Bose and Vikram Bhalla of MDI, Gurgaon won the prestigious Best Marketing Summer Project in 2001, in an award ceremony organized by IIM Kolkata where many prestigious management schools had also participated.
From time to time MART has done research and developed various reports on different subjects... read our reports »
Freshers who choose to join MART learning on the job and taking responsibility for assignments and projects takes place simultaneously. And the opportunity to work in different functions – research, strategy, innovation, implementation and training- allows one to become efficient multi-taskers.
MART in associations with leading academia has developed case studies for larger circulation among student communities and industries.... read case studies »
Mid-level employees: have the satisfaction of leading projects independently while building teams and nurturing younger colleagues. MART enables employees not to just build their careers but in the process become risk-taking, challenges seeking intrapreneurs’. In addition to these in-company entrepreneurs, MART has nurtured employees to become full fledged independent entrepreneurs.
Since 2007, MART offers employees – those who have overall experience of over 10 years, of which 5 years should have been in MART – an equity stake in the organisation. This model nurtures entrepreneurial qualities among employees as well as develop a sense of ownership in MART’s initiatives.