Challenge/Problem: A global healthcare company with expertise in sensors and imaging technology wanted to scope its application in health arena in the low income markets of India.
Our Approach: MART conducted an Ethnography research with shadowing of health service providers. Design research, concept development and testing approaches were used to explore technological applications
Challenge/Problem: One of the largest software companies in the world recognizes that its work in the healthcare industry is not about solving technology problems; instead it is about solving people problems. This challenge inspired the company to develop a product that can address the health issues in rural, for which it wanted to understand the major healthcare issues.
Our Approach: MART conducted an ethnography research to understand:
Results/Solution: MART helped the company develop prototypes of low cost data management devices for the government frontline health workers
Results/Solution: Grameen has launched a pilot program using ICT for health service delivery based on the feasibility report
Challenge/Problem: An International Independent, nonprofit organization committed to solving critical social problems across the globe through education and social marketing wanted to develop right Communication for Diarrhea Management in India.
Our Approach: A comprehensive qualitative study was conducted across project districts of Uttar Pradesh and Gujarat
Biswadeep Palit: Market research in emerging markets, for him, is like an open door. Be it studying the rural institutions or the BoP consumer, he understands the environment. He has been innovative and has conducted several studies related to concept testing and product development in health domain in India, Bangladesh and similar countries. He has been an integral part of MART family since he joined in the year 2005. He leads the health sector of MART.
Smriti Singh: A skilled professional with over six years experience in the area of market research, analysis and marketing, Smriti has been a core team member of the health vertical of MART. She has been leading various projects ranging from health insurance to health equipment to pharmaceutical industry in this sector. Her expertise lies in understanding consumer usage and attitude, impact assessment, pricing analysis, product and concept testing in the low income markets.
Bill Melinda Gates Foundation(BMGF)
British Petroleum- Urja
|Intel Grameen, Bangladesh
Johnson & Johnson
Max Bupa Health Insurance
N-MARC Program USAID(CRS),Nepal
NSRL, University of Illinois,USA
|Path Finder International
Population Services International(PSI)
Plan India International