Am very proud to have met 'REAL Doers' driving innovation in emerging markets
Navi Radjou,
Executive Director, Centre for India & Global Business at the Judge Business School, University of Cambridge


Pradeep, over many years, has demonstrated his commitment and dedication to understanding rural marketing especially through his research and consultancy company, MART. He is one of the very rare individuals who blends theory and practice.
Prof Jagdish N. Sheth,
Kellstadt Professor of Marketing, Emory University, USA
Core Team

Our CEO, Pradeep Kashyap envisions MART to be a fully employee owned consultancy firm in the near future. For team members who complete 10 years of total work experience and depending on their passion, commitment and performance, the CEO announces ‘Partners of MART’ at the annual meeting each year. These partners become co-owners and earn a share of profit thus signifying the concept of ‘Shared Leadership’ at MART.

Usually partners are team members who have had the longest association with MART contributing to the transformational journey of the organization. These core team members provide leadership and vision to other team members and are experts in their own domains. Currently there are eight partners and this list keeps on increasing every year.

Neera KashyapNeera Kashyap
With a master’s degree in English literature and a post graduate diploma in Mass Communication, Neera has been associated with MART for nearly a decade – first as a consultant and, from 2005, as a partner. Specializing in health communications, specifically HIV and reproductive health, she has led MART’s research efforts in various reproductive health and livelihoods studies. Having worked on the staff of NACO, WHO, DFID and Voluntary Health Association of India, her strengths lie in process documentation and analysis, development of communication materials, qualitative research in behavior change and livelihoods promotion and program/materials evaluation.

Kirti Prasanna MishraKirti Prasanna Mishra
A Masters in Statistics, Kirti has been with MART for the past 16 years, leading various research and consulting assignments. He has wide experience in working with various donors, international agencies, governments and corporates. He is a great believer of inclusive marketing and carries expertise in establishing large scale pro-poor innovative business solutions through private sector partnership. Kirti has supported agencies in countries in South Asia and rendered techno-managerial services to many bilateral projects. He has been a regular speaker on ‘livelihoods and marketing’ at various national and international conferences. Kirti feels that MART allows him the freedom to do innovative things that he believes in, while pursuing the objectives of the organisation.

Saroj KumarSaroj Kumar Mohanta
A Masters in Business Administration, Saroj joined MART in 1999 as a marketing consultant undertaking research and consulting assignments. His interests lie in understanding the consumer in the low income, high volumes markets or the ‘emerging markets’. He is a qualitative researcher with experience in ethnography and has built deep understanding of rural consumer life, aspirations and behavior. He has developed innovative approaches in market research like adapting social research tools to market research tools. Saroj feels that MART’s unique work environment provides every team member with an opportunity to be a key player - “Unlike a multinational organization where only functional responsibility rests with the individual, at MART, we are not only responsible for our own efforts but also that of our other team members as well.” Saroj heads the Rural Marketing team at MART.

BenBenjamin Mathew
A post graduate in management and commerce, Benjamin joined MART in 2003. His key expertise lie in the areas of Information Communication Technology and Information Systems, Strategy formulation, Project Planning, Rural Markets – Strategic Interventions, Distribution, Logistics and delivery processes as well as Corporate Training. “After working in multinationals which are highly process-oriented and leave little scope for creativity, I wanted to work in an environment where I would be able to use my creativity. Every day is a new challenge – and I am glad that I have followed my heart by taking up this role at MART”, says Benjamin about the turn that his career has taken. Benjamin heads the Strategy Team at MART.

Nikhil SharmaNikhil Sharma
Nikhil joined as communications consultant at MART in 2000, involved in conceptualizing, designing and implementing Below The Line rural promotional strategies for reaching rural masses. He was a core team member in designing and implementing Project Shakti for HUL in Nalgonda district of Andhra Pradesh, which helped the company reach less than 2000 population villages through creation of women entrepreneurship. Nikhil has worked on creating viable rural distribution models utilizing village youths by providing them livelihood opportunities in the Public Private Partnership domain. He heads the implementation team at MART.

Pankaj MishraPankaj Mishra
Pankaj is a management graduate from Indian Institute of Rural Management, Jaipur and has worked with Usha International and Population Services International in the past. He joined MART in 2001 and is currently spearheading the qualitative research and agri-business division. He has a decade long experience of handling research and consulting assignments for BoP segment in the emerging markets of India and Bangladesh. He has been instrumental in developing consumer centric innovative research tools for rural which have been used extensively in different sectors for generating consumer insights. His work spans across key sectors including healthcare, consumer products, agribusiness, ICT and finance in the rural domain.

Divya KashyapDivya Kashyap
Divya, a management graduate with specialization in Human Resource Management from the Institute of Management Technology, Ghaziabad, has over a decade of experience with organizations like Oracle, Whirlpool, India Today, Aga Khan Foundation, UNICEF and PLAN Canada. She joined MART in 2010 and has been instrumental in setting up the HR systems in the organization - assessment test for recruitment, performance appraisal , performance awards, training needs analysis & regular training sessions, orientation for new recruits, open-house sessions, HR manual etc. She has also contributed as a partner to business development, roundtable events, the new rural marketing book, proposal and report writing, research for projects and building MART as an institution amongst the corporate HR fraternity.