“Pradeep Kashyap known as father of rural India. ”
Late Prof C K Prahalad, University of Michigan, in his book,
The Fortune at the Bottom of the Pyramid.
“Pradeep, over many years, has demonstrated his commitment and dedication to understanding rural marketing especially through his research and consultancy company, MART. He is one of the very rare individuals who blends theory and practice.”
Prof Jagdish N. Sheth, Kellstadt Professor of Marketing, Emory University, USA
“Pradeep is a pioneer in the field of rural marketing. He is one Guru I know who is as comfortable with concepts as he is with practice”
Prof Vijay Govindarajan, Professor at Tuck School at Dartmouth; First Professor in Residence and Chief Innovation Consultant at GE
MART has been on the forefront of BoP Innovation. In 2001 we co-created Project Shakti with Unilever followed by the Community Kitchen PPCP model with HP Gas, Arogya Parivar Health delivery model with Novartis and last mile bicycle entrepreneurship model with Colgate. MART has helped GE, Intel, Shell, Honeywell and others develop ‘affordable’ products and business models for emerging markets. MART has developed a comprehensive framework, the 3i Innovation model–Inquiry, Immersion and Implementation. The model looks at innovation at three levels - product, process and people (organization). Pradeep Kashyap has shared our vast experience at the following major forums
Rural India: An Investment Destination
Rural India’s growth story has caught the attention of many companies. Pradeep Kashyap calls this decade as the ‘Decade of Rural Dividend’. He has drawn the attention of global investors to the growing importance of rural India. He has shared his insights/opinions with some of the biggest investment firms
India’s economic growth model has not been very successful in eradicating poverty. In fact the gap between the poor and rich has only widened over the years. A strong believer in inclusive growth Pradeep Kashyap has been practicing an Inclusive Marketing approach that can impact poverty positively. He has developed a framework on Inclusive Marketing and has been invited to many forums to share his approach
Known as the ‘Father of Rural Marketing’ Pradeep Kashyap is a much sort after speaker to share his vast knowledge and views with global audiences
After working 17 years in the private sector Pradeep Kashyap decided to devote his energies to help the poor improve the quality of their lives. He established MART as a ‘Business Mind Social Heart’ organization based on spiritual principles. He has been invited to many forums to share his knowledge and experience on inspired leadership and building a conscious business.